THIS is a sample of the daily email newsletter I’d program for NFL.com subscribers.
The pithy hed I wrote for the sidebar story to the left, “Tricks are for kids,” helped drive major traffic to this story on the homepage of NFL.com.
“Foreign exchange? CFL envision Tebow as potential backup.”
This hed I wrote for the top story on the NFL.com news page managed to be witty and speak to the content of the story.
Blogging for ChicksInTheHuddle: